What Type Of Video Does Your Company Need?
Direct Response Video
You’ve heard the express “just be direct” haven’t you? That is precisely the idea behind direct response. A custom built video for your target audience, this approach will focus on the call to action. You may want your customer to call, click on the ad, visit a webpage, submit a form, send you a direct message, give feedback, or nearly anything! A direct response video simply uses targeted video content to elicit a response from your prospective customer to take action now.
Explainer Videos
Very often the best way to help someone understand a concept or process is to, show it to them. We should really call these “Show Me” videos, but you get the point. The process of telling someone about your product or service in a high-quality explainer video and putting it on your website will increase conversion rates, guaranteed! A solid, straight to the point video, aimed right at your target audience is the best choice for many brands.
Recruitment Videos
Today especially, attracting top talent is easier said than done. That’s where a great recruitment video comes in. If you’re searching for potential candidates, including a video (or series of videos) in your recruiting plan is an excellent way to show off your company culture and attract the perfect candidate. Job postings with videos have a greater application rate than without! A well done recruitment video will showcase a day in the life of working at your company, and highlight your company attributes.
Bumper Videos
If you’re any like us, short attention spans are commonplace in your world and looking for that all important ‘skip ad’ button is first priority. That’s where the bumper video come into play! These pre-roll ads are short, direct, the viewer can’t skip them, and they don’t require a long attention span to get the message across. Bumper videos are a great technique when used with a broader campaign, they can be quite effective. Think “Brand Awareness” or “Top Of Mind” when planning your bumper video strategy.
Video Snapshot
A video “snapshot” when done correctly, will underscore a lifestyle, feel, experience, and purpose, in a manner that imagery alone rarely could. A snapshot video is a short and simple, high-quality video content that tells a visual story of what your business is and does, as well as giving the viewer a general experience of who you are as a company, and will want to learn more about your product or service after watching a good snapshot.
Sizzle Reel
Think of a Sizzle Reel as your company elevator pitch. A prospective client should be able to get a solid understanding of the type of business you are after viewing this quick 60 to 90-second video. Sizzle reels are typically voiceover-driven, include a good amount of live-action b-roll, and a nice logo animation at the end. Coupled with with an additional 30-second re-cut video that’s perfect for social media campaigns!
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