video productions for your Non-Profit, or business
Non-Profit video productions for your fundraiser events or to promote your small business in Jefferson City, Lake of the Ozarks, Columbia, St. Louis, and Kansas City Missouri.
What Type Of Video Does Your Non-Profit or Company Need?
Impact Videos
These videos take you and your viewers into the heart of your mission, sharing powerful stories of transformation, hope, and achievement. Also known as “Fund The Mission” videos, this critical element for every fundraiser will reveal how your donors support, directly empowers individuals, strengthens our communities, and creates opportunities for a brighter futures.
Explainer Videos
Very often the best way to help someone understand a concept or process is to, show it to them. We should really call these “Show Me” videos, but you get the point. The process of telling someone about your product or service in a high-quality explainer video and putting it on your website will increase conversion rates, guaranteed! A solid, straight to the point video, aimed right at your target audience is the best choice for many brands.
Direct Response Video
You’ve heard the express “just be direct” haven’t you? That is precisely the idea behind direct response. A custom built video for your target audience, this approach will focus on the call to action. You may want your customer to call, click on the ad, visit a webpage, submit a form, send you a direct message, give feedback, or nearly anything! A direct response video simply uses targeted video content to elicit a response from your prospective customer to take action now.
Recruitment Videos
Today especially, attracting top talent is easier said than done. That’s where a great recruitment video comes in. If you’re searching for potential candidates, including a video (or series of videos) in your recruiting plan is an excellent way to show off your company culture and attract the perfect candidate. Job postings with videos have a greater application rate than without! A well done recruitment video will showcase a day in the life of working at your company, and highlight your company attributes.
Highlight Video
A video “highlight” when done well, will underscore a lifestyle, feel, experience, and purpose, in a manner that imagery alone rarely could. A highlight video is a short and simple, high-quality video content that tells a overarching story of what your business is and does, as well as giving the viewer a general experience of who you are as a company, and will want to learn more about your product or service after watching a well crafted highlight video.
Bumper Videos
If you’re any like us, short attention spans are commonplace in your world and looking for that all important ‘skip ad’ button is first priority. That’s where the bumper video come into play! These pre-roll ads are short, direct, the viewer can’t skip them, and they don’t require a long attention span to get the message across. Bumper videos are a great technique when used with a broader campaign, they can be quite effective. Think “Brand Awareness” or “Top Of Mind” when planning your bumper video strategy.
Sizzle Reel
Think of a Sizzle Reel as your company elevator pitch. A prospective client should be able to get a solid understanding of the type of business you are after viewing this quick 60 to 90-second video. Sizzle reels are typically voiceover-driven, include a good amount of live-action b-roll, and a nice logo animation at the end. Coupled with with an additional 30-second re-cut video that’s perfect for social media campaigns!
Live Video Production
Live video productions involve the real-time creation and broadcasting of video content. It typically includes several key components including: Pre-Production Planning (Concept Development, Scriptwriting, Logistics) Equipment Setup (Cameras, Audio, Lighting, Switchers, Streaming Equipment) Live Production (Directing, Camera Operation, Audio Mixing, Graphics & Overlays, Streaming and Broadcasting) Post-Production (Editing and Archiving). Live video productions require coordination, technical expertise, and quick decision-making to ensure a smooth and engaging broadcast for the audience.
Case Studies
Below are just a few real world examples of our video production capabilities.
The Boys & Girls Club of Jefferson City needed a fundraising campaign video for their annual Cork, Fork & Brew fundraiser. Our primary goal was to underscore the importance of “making a difference” in the lives of all kids in the Jefferson City area.
T/22 produced this 3-minute video that highlights the concept & theme of making a difference through live action video, and graphic animations.
Carson & Coil Law Firm came to us looking for a series of broadcast television spots and for a general “face-lift” from their existing television advertising to better communicate the various areas of practice their firm represents. General practice, Criminal Law, Family Law and Personal Injury were the focus.
We then produced this 30 second spot for the general practice division of their firm. Shooting all on location, implementing existing stock footage (due to Covid shooting restrictions at that time) and using professional voice over, we were able to create a series of dramatic and beautiful spots that set this law firm apart from their competition. This was anything but the typical “you need a lawyer” type advertisement.
The Missouri Developmental Disabilities Council (MoDDC) came to us with a project at the Missouri State Capitol building that consisted of a multi-camera live video broadcast, with real-time remote captioning in both English and Spanish, and to provide in-room sound reinforcement. During the event, we were tasked with simultaneously producing a promotional video that highlighted the day long events.
T/22 successfully delivered the full scope of this production mandate, while seamlessly filming b-roll, and ultimately producing this 3-minute video that highlights the energy and excitement that the DRLD event brought to so many Missourians.
Scholastic approached T/22 with a simple project. RECRUITMENT. They needed a short 30 spot for broadcast television and digital platforms that quickly explains job benefits and pay rates to attract and retain new talent for the Scholastic staff.
T/22 then produced this 30 second spot that highlights those features utilizing professional voice talent and graphic animations to create the messaging. Coupled with a long form tour video of the Scholastic facility, we were able to create multiple videos from our 3 day shoot.
The Missouri Association of Rehabilitation Facilities (MARF) came to us asking for a video to assist with the monumental task of reforming Missouri legislation that affects the lives of so many Missourians living with disabilities.
T/22 then produced this 3-minute spot that underscore the importance of changing Missouri’s current legislation and how that change would affect Missourians living with disabilities. Shooting in the studio, implementing existing B-roll from providers across the state, and using staff voice over, we were able to create a powerful video that helped create a positive change in the lives of the DSP’s that do the work, and those individuals living with disabilities across our great state.
When Covid-19 happened to us all, The Boys & Girls Club of Jefferson City needed a way to tell their story of how daily activities have changed at The Club. Keeping children safe was priority number one, while maintaining a sense of normalcy and routine, and ensuring that no child goes to bed hungry was also at the top of mind during this project.
T/22 produced an informative 4-minute video that really underscores the importance of the work that The Club does for their community. We effectively created a powerful video that tells the story of adaptation and perseverance during difficult times while focusing on the importance of future generations in our community.
The Boys & Girls Club of Jefferson City came to us with a project looking to illuminate the success of their program over their 25 year anniversary in the community. Our key focus was to expand on the challenges the kids in the Jefferson City area face on a daily basis, and to bring attention to The Club’s “Whole Child Approach”.
T/22 produced a 5-minute video that talks to each of the points listed above. The whole child approach is key with services like: mentoring, free tutoring, character building, and more. We effectively created an on-point video that tells the story of the success of The Club, their expansion to 3 locations in the Jefferson City area, and a hugely successful 18,000 square foot facility launch, all the while providing transportation and support to the families that need them most.